Mr. Patterson's Blog

It's just like Facebook except it's boring, full of homework assignments and no fun to visit. Enjoy.


Final Ads

Walmart

Levis

 

Coke

 

MISSING- Commerical

Nestle

Converse 1 – Kaley

Roots

Converse

 

Fanta

M & M’s

Same image on T-Shirt

Habibiz Hookah Bar

Also Commercial

Budweiser

Poster

Integrated Ideas

Brandi Melville

Instagram ideas

Advertisements


Bonus Assignment: The Greatest Movie Ever Sold

Hey there Children of the Corn,

For those who would like to give their marks a little boost, I’ve decided to create a bonus assignment. Essentially its a bonus (extended in length) journal entry. This mark will replace a prior mark (assuming it’s higher) of approximate value.

Bonus Journal Assignment:

You will write an extended journal response to the film The Greatest Movie Ever Sold. 

  • What did you learn about the ad industry you didn’t know before?
  • What did you think you knew that turned out not to be true?
  • Do you think the nature of the film (a sponsored movie) makes him incapable of being objective about this subject?
  • Do you think it’s a well made movie? What are its strengths and weaknesses?
  • Is there anything about advertising you felt was not addressed that should have been?
  • Did the film make you any more or less cynical about advertising?
  • Any other feeback you can think of.

That should be more than enough. Remember, this entry should be double in length of a normal journal entry (approximately 2 pages) and neatness/spelling does count. This can be typed or by hand.

Remember, this is a BONUS ASSIGNMENT. You don’t have to do this. But, if your mark is in trouble, every little bit helps.

Patterson


Product Integration

Hey S Club 7,

Today we spent some time on the subject of product integration.  We read a handout and looked at some clips to see how TV has been selling products outside of commercial times for years. Here is that handout and those clips:

 

Transformers_Franchise_Product_Placement_Infographic.png

 

What is Product Placement

Here are some of the video links we look at.

1. Early product placement

2. 60’s and 70’s – The Rise of the Game Show

3. 80’s – 90’s – Here comes the Informercial

4. Present Day

Television

90210 and Dr. Pepper

Mindy Project and Target

House/Bone and Cars

Music Video

Web Based

Swapping Sponsors

 

5. Michael Bay – King of Product Placement

The ‘Have your cake and eat it, too” Approach 

 

http://www.sidereel.com/The_Colbert_Report/season-6/episode-151/search


Ad Failures

Hey Time Lords,

The last couple of classes we’ve looked at examples of successful advertising. Some of those successes have been commercial, some artistic and some both.  However, we learn as much from failure as we do success. With that, I bring you a trip through some of advertising’s biggest failures.

1. Failed Ads.

Here’s the handout I gave about ad campaigns that failed:

Failed Ad Campaigns

The Republican Party

Screen Shot 2014-09-29 at 11.08.10 PM

Here are a few commercials mentioned in that handout:

Groupon

Holiday Inn

KXL-FM

MacDonalds

Play Station

Image result for play station ad fail

Dove

Related image

Jones Cream Soda

Image result for jones soda ad fail

D.C. Metro

Hyundai

http://bcove.me/xti75j37

 

CHEVY TAHOE

 

CALVIN KLEIN JEANS

REEBOK 

FRUITY PEBBLES

BP OIL [http://www.youtube.com/watch?v=_AwD_7yNzKo]

AQUATEEN HUNGER FORCE

Spirit Airlines