Mr. Patterson's Blog

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Presentation Order

Presentation Order

  1. Gurpreet
  2. Flora
  3. Jessica
  4. Caitlyn
  5. Nianh
  6. Chloe E
  7. Kaley
  8. Katie
  9. Lily
  10. Ryley
  11. Matthew
  12. Chloe R.
  13. Sari
  14. Bahar
  15. Lucas
  16. Emily
  17. Sierra
  18. Tessa
  19. Mandy
  20. Athena
  21. Kara
  22. Ericka
  23. Alex
  24. Evan
  25. Adam
  26. Paloma
  27. Tanner


Bonus Assignment: The Greatest Movie Ever Sold

Hey there Children of the Corn,

For those who would like to give their marks a little boost, I’ve decided to create a bonus assignment. Essentially its a bonus (extended in length) journal entry. This mark will replace a prior mark (assuming it’s higher) of approximate value.

Bonus Journal Assignment:

You will write an extended journal response to the film The Greatest Movie Ever Sold. 

  • What did you learn about the ad industry you didn’t know before?
  • What did you think you knew that turned out not to be true?
  • Do you think the nature of the film (a sponsored movie) makes him incapable of being objective about this subject?
  • Do you think it’s a well made movie? What are its strengths and weaknesses?
  • Is there anything about advertising you felt was not addressed that should have been?
  • Did the film make you any more or less cynical about advertising?
  • Any other feeback you can think of.

That should be more than enough. Remember, this entry should be double in length of a normal journal entry (approximately 2 pages) and neatness/spelling does count. This can be typed or by hand.

Remember, this is a BONUS ASSIGNMENT. You don’t have to do this. But, if your mark is in trouble, every little bit helps.

Patterson


Product Integration

Hey S Club 7,

Today we spent some time on the subject of product integration.  We read a handout and looked at some clips to see how TV has been selling products outside of commercial times for years. Here is that handout and those clips:

 

Transformers_Franchise_Product_Placement_Infographic.png

 

What is Product Placement

Here are some of the video links we look at.

1. Early product placement

2. 60’s and 70’s – The Rise of the Game Show

3. 80’s – 90’s – Here comes the Informercial

4. Present Day

Television

90210 and Dr. Pepper

Mindy Project and Target

House/Bone and Cars

Music Video

Web Based

Swapping Sponsors

 

5. Michael Bay – King of Product Placement

The ‘Have your cake and eat it, too” Approach 

 

http://www.sidereel.com/The_Colbert_Report/season-6/episode-151/search


Ad Failures

Hey Time Lords,

The last couple of classes we’ve looked at examples of successful advertising. Some of those successes have been commercial, some artistic and some both.  However, we learn as much from failure as we do success. With that, I bring you a trip through some of advertising’s biggest failures.

1. Failed Ads.

Here’s the handout I gave about ad campaigns that failed:

Failed Ad Campaigns

The Republican Party

Screen Shot 2014-09-29 at 11.08.10 PM

Here are a few commercials mentioned in that handout:

Groupon

Holiday Inn

KXL-FM

MacDonalds

Play Station

Image result for play station ad fail

Dove

Related image

Jones Cream Soda

Image result for jones soda ad fail

D.C. Metro

Hyundai

http://bcove.me/xti75j37

 

CHEVY TAHOE

 

CALVIN KLEIN JEANS

REEBOK 

FRUITY PEBBLES

BP OIL [http://www.youtube.com/watch?v=_AwD_7yNzKo]

AQUATEEN HUNGER FORCE

Spirit Airlines

 

 


Unit Project: Assignment, Business Plan and Exampl

Hey Nerd Herd,

Last class I gave you the summative assignment. Essentially, your job is to come up with an ad campaign for a product/service. The product/service must be a real one.  You may work with a partner or alone. Here’s the assignment:

Advertising Unit Final Project 2018

BUSINESS PLAN

It says in the summative that I’d give a handout with further details on how to write the business plan the following class. I decided in lieu of that, I’d simple list my requirements here.

Essentially, your business plan should be a detailed exploration of your ad campaign, from initial research to final product.  If should be at minimum about 3 pages, typed, single spaced. This length assumes you do not have additional visuals within the place. While I have no specific word or page count per section, I will say that part 1 and 2 usually make up 1/3 to 1/2 of the plan, with the largest section being part 3.

Within those parts, use headings to break-up your ideas into more manageable chunks.

I’d like to see the following section delineated in your plan with the use of heading.

WHAT TO WRITE

Part 1: PRODUCT/SERVICE

-> I’d like some history, including where it’s from and where it’s currently found, how popular it is, who its primary consumers are and anything else about its history you can find

-> Tell me about its advertising history. How widely has it been advertised? Has it’s message evolved over time? What kind of ad techniques have been employed?

You could also include: Pictures of old print ads or screen shots of commercials

Part 2: WHO ARE YOU TRYING TO REACH

-> Who is your campaign attempting to target? Consider age, location, wealth, lifestyle and any other factors that define a consumer.

->Are you planning to grow the market or steal market share? Why do you think this is the best course of action?

Part 3: HOW TO REACH THEM

-> What do you want the consumer to know about your product/service? Remember to keep this message simple and clear.

-> What types of ads (TV, internet, radio?) do you intend to run? What techniques do you plan to employ in those ads? What story do you plan to tell? What slogans/messages will they contain? Will you have a spokes character? Repeated imagery? Specific color scheme?

You could also include: Photos of/from the 2 ads you will produce for the class. Simple visuals of the any other style of ads you are proposing but not producing. 

HOW TO WRITE IT

Remember that you are writing in role as a marketing company to a client, not as yourselves. Make sure you have a name for your company name, logo and name for the campaign (which will mostly likely also be the slogan) included on the cover of your business plan.

Example:

 

Here’s a few ads from students in the past:

HERE ARE SOME GOOD ONES

 

NOT SO GOOD ONES