- Chloe E
- Chloe R.
Hey there Children of the Corn,
For those who would like to give their marks a little boost, I’ve decided to create a bonus assignment. Essentially its a bonus (extended in length) journal entry. This mark will replace a prior mark (assuming it’s higher) of approximate value.
Bonus Journal Assignment:
You will write an extended journal response to the film The Greatest Movie Ever Sold.
That should be more than enough. Remember, this entry should be double in length of a normal journal entry (approximately 2 pages) and neatness/spelling does count. This can be typed or by hand.
Remember, this is a BONUS ASSIGNMENT. You don’t have to do this. But, if your mark is in trouble, every little bit helps.
Hey S Club 7,
Today we spent some time on the subject of product integration. We read a handout and looked at some clips to see how TV has been selling products outside of commercial times for years. Here is that handout and those clips:
Here are some of the video links we look at.
1. Early product placement
2. 60’s and 70’s – The Rise of the Game Show
3. 80’s – 90’s – Here comes the Informercial
4. Present Day
90210 and Dr. Pepper
Mindy Project and Target
House/Bone and Cars
5. Michael Bay – King of Product Placement
The ‘Have your cake and eat it, too” Approach
Hey Time Lords,
The last couple of classes we’ve looked at examples of successful advertising. Some of those successes have been commercial, some artistic and some both. However, we learn as much from failure as we do success. With that, I bring you a trip through some of advertising’s biggest failures.
1. Failed Ads.
Here’s the handout I gave about ad campaigns that failed:
The Republican Party
Here are a few commercials mentioned in that handout:
Jones Cream Soda
CALVIN KLEIN JEANS
AQUATEEN HUNGER FORCE
Today we practiced CULTURE JAMMING advertising. We went through a slide show of culture jammed ads and I showed you some examples from students from lasts year. You were then given time to produce one of your own. The best will be displayed on this site soon.
For now, here are some of the best from last year.
Hey Nerd Herd,
Last class I gave you the summative assignment. Essentially, your job is to come up with an ad campaign for a product/service. The product/service must be a real one. You may work with a partner or alone. Here’s the assignment:
It says in the summative that I’d give a handout with further details on how to write the business plan the following class. I decided in lieu of that, I’d simple list my requirements here.
Essentially, your business plan should be a detailed exploration of your ad campaign, from initial research to final product. If should be at minimum about 3 pages, typed, single spaced. This length assumes you do not have additional visuals within the place. While I have no specific word or page count per section, I will say that part 1 and 2 usually make up 1/3 to 1/2 of the plan, with the largest section being part 3.
Within those parts, use headings to break-up your ideas into more manageable chunks.
I’d like to see the following section delineated in your plan with the use of heading.
WHAT TO WRITE
Part 1: PRODUCT/SERVICE
-> I’d like some history, including where it’s from and where it’s currently found, how popular it is, who its primary consumers are and anything else about its history you can find
-> Tell me about its advertising history. How widely has it been advertised? Has it’s message evolved over time? What kind of ad techniques have been employed?
You could also include: Pictures of old print ads or screen shots of commercials
Part 2: WHO ARE YOU TRYING TO REACH
-> Who is your campaign attempting to target? Consider age, location, wealth, lifestyle and any other factors that define a consumer.
->Are you planning to grow the market or steal market share? Why do you think this is the best course of action?
Part 3: HOW TO REACH THEM
-> What do you want the consumer to know about your product/service? Remember to keep this message simple and clear.
-> What types of ads (TV, internet, radio?) do you intend to run? What techniques do you plan to employ in those ads? What story do you plan to tell? What slogans/messages will they contain? Will you have a spokes character? Repeated imagery? Specific color scheme?
You could also include: Photos of/from the 2 ads you will produce for the class. Simple visuals of the any other style of ads you are proposing but not producing.
HOW TO WRITE IT
Remember that you are writing in role as a marketing company to a client, not as yourselves. Make sure you have a name for your company name, logo and name for the campaign (which will mostly likely also be the slogan) included on the cover of your business plan.
Here’s a few ads from students in the past:
HERE ARE SOME GOOD ONES
NOT SO GOOD ONES